2022
The Purpose of Purposing is the Purpose itself
WHY does a particular Brand exist? It all starts with Culture Currency. While the insight makes the brand, and category…
Gauging creativity on the scale of actual math to myth…
Hey, wondering… Apple’s logo is quite attractive. And so is Pepsi. McDonald’s golden arches are also wonderfully designed. What if…
Can the new Dabur ‘LAL’ TVC recreate the same Nirma magic of yesteryears?
An example of the paradigm shift from ATTENTION to ATTRACTION economy Recently I happened to watch Dabur Lal Toothpaste TVC. It…
Why couldn’t we say “WhatsApp was down.. so what!!”
WhatsApp is down!!! On the 25th of October, the instant messaging platform WhatsApp was down for some time and it…
Steps to both companies and advertisers before giving birth to creativity
When I see such ads, it prompts me to be critical about it and that’s what I initially wanted to…
Responsible marketing in the time of B2B and B2C
The conventional understanding is that if you are a business selling to another business, it is B2B. If you are…